As you continue to build your community, you’ll need to be able to quickly assess the health and success of your Stack Overflow for Teams instance. Your Teams Dashboard will be your go to tool for viewing all of the most important metrics that can be used to gain insight into a number of areas, or answer questions such as:
The overall health and activity of your community
Who the top contributors inside your organization are
How much time your engineers are saving when looking for answers or technical information
How successful are your internal marketing strategies at driving engagement
The Teams Dashboard is accessible by admins under your Team settings.
Your Teams Dashboard provides all historical data from your community across a variety of metrics. You can filter the data by the following time frames:
Last 4 Weeks
Last 3 Months
Last 6 Months
Last 12 Months
The data on your dashboard refreshes daily at Midnight UTC. In addition to metrics, you’ll also find trend data plotted in graphs, percent change for every data point, as well as benchmarks for your Interaction Rate and Answer Ratio. If you would like to see the raw data broken down by day, you can export it at any time by downloading it in .csv format.
Site Metrics and Definitions:
Your Teams Dashboard contains a lot of metrics to help you assess the health of your community and better understand how your developers are engaging with one another in your instance. Below is a list of the metrics as well as a brief description of their measured value:
Interaction rate: Average number of answers, votes, and comments, per question on the site.
New Questions: Total number of new questions posted in the selected time period, including all questions, whether deleted, closed, duplicated, etc. Excludes edits.
New Answers: Total number of new answers posted in the selected time period, excluding edits.
Median time to answer: Time from when a question was initially posted to the time the first answer was posted.
Note: This only looks at answered questions.
Answer Ratio: Total number of questions that have accepted answers, non-accepted answers, and no answers.
Unique Daily Visitors: Highest number of unique daily visitors to your site in the specified time frame
Votes: Total number of votes (both upvotes and downvotes).
Searches: Total number of searches performed.
Comments: Total number of new comments posted in the selected time period, including deleted comments. Excludes edits.
Edits: Total number of edits on questions and answers. Excludes comment edits.
Flags: Total number of flags raised.
User Engagement: Highest number of active and passive users in the specified time frame
Active Users: Users who’ve asked or answered a question; commented, reviewed, or voted on a post; or flagged a post.
Passive Users: Users who only visited or searched.
Interpreting your Data:
Because every community is different, it’s best to look at the trends within your community as opposed to comparing metrics to others. It’s important to note that you will see fluctuations in these as your community grows and matures. This is perfectly normal! It’s only when there are significant changes or consistent trends should you look to take action.
Here are a few guidelines to help you get started reviewing the health of your community.
The first metric you’ll want to look at is your Interaction Rate. By measuring the average number of answers, votes, and comments, per question, you can see how much value your users are getting from the community. A ratio above 5 shows that your users are not only engaging with their peers on the platform but also putting in their own time and effort to post content.
Your New Questions and New Answers are two more indicators of engagement and activity within your community. Community size and maturity can have a big impact on these metrics, so it’s more important to look at them over time to ensure neither are dropping too much. It’s also worth looking at these when new groups of users are introduced to the site or after awareness/engagement projects kick off internally. Any spikes in activity can indicate new groups are using Stack Overflow for Teams and finding value in your community or that your marketing efforts were successful.
The Median Time to Answer is another important metric, as it measures how quickly your users are getting answers to their questions and can be a great indicator for ROI. The shorter the time, the more efficient your users can work and the more money you can save in lost productivity. This should decrease as your community matures and adds in more integrations/webhooks.
Your Answer Ratio will be more important as your community matures and should be used to identify potential knowledge gaps and/or engagement issues. If you see a large amount of unanswered questions in general or for a specific tag, this could indicate the need for more experts/users watching those tags or a need to set up more webhooks and/or integrations. You’ll also want to look at your accepted answers rate, which should be above 40% to ensure users can always find the correct/most helpful answers.
The Unique Daily Visitors metric simply tracks the number of users logging in and viewing the site once per day. An upward trend or positive spikes would indicate more users are making Stack Overflow for Teams a part of their daily workflow while a significant drop in visits may be attributed to a slower pace of new posts or users gravitating towards other platforms/old habits.
Votes, Comments, and Edits are also metrics that track engagement, and positive trends in these show that your users are taking ownership of the community and putting in extra time on the site to improve its overall health. Similar to your visits, negative trends here could mean there’s less new content to interact with on the site.
The number of Searches is another great way to measure ROI. More searches on the site show that your users see Stack Overflow for Teams as the source of truth within your organization. Comparing it to usage across other tools can help you visualize a users workflow as well as potentially identify older tools that are no longer needed.
Your Flags metric might change over time, increasing as new users are introduced to the community and then decreasing as they learn how to properly post on the platform. A consistent upward trend in flags should be investigated by your moderators to see if there are repeat offenders or common mistakes that should be addressed with further guidance from your Community Team.
Lastly, the User Engagement metrics can help you identify your top contributors, emerging mentors, and internal experts. You can also look at these when running contests such as Hackathons or Answerathons to choose winners based on participation.